Marketing
SEO and GEO for UK SMEs: traffic that turns into enquiries
SEO and AI search visibility for UK SMEs, judged on enquiries. The right commercial traffic, better site flow and calls to action, and a lower price from month 4.
Free consultationTracked on the Enquiry Engine
- Rankings in Google
- Mentions in AI answers
- Service pages from your verified facts
- Enquiries, not just traffic
Up-Stride's SEO and GEO service gets your business found in Google and in AI answers such as ChatGPT, Perplexity and Google's AI Overviews, then makes sure the right visitors actually enquire. Most SEO agencies report on traffic and rankings. We judge our work on the enquiries it brings in.
Traffic is not the goal. Enquiries are.
Traditional SEO focuses on rankings and visitor numbers. A page can rank well and still bring the wrong people, or bring the right people to a page that gives them no clear reason or route to get in touch.
We start with the why: which searches come from real buyers, what those buyers need to see, and what stops them enquiring. Then we work on both sides of the problem.
- The right commercial traffic: the searches and AI prompts real buyers use, not just high-volume terms
- Pages built for those buyers: one clear page per service, answering the questions they ask
- Site flow and calls to action: a clear route from the page they land on to an enquiry
- Visibility in AI answers: clear facts, FAQs and structured data that AI assistants can quote and cite
How we charge, and why it drops after three months
Many SEO agencies charge the same fee every month without ever fixing the problems underneath. We work differently.
- Months 1 to 3: a standard SEO agency rate while we fix structural issues, build or rework the pages you need, and sort out site flow and calls to action
- From month 4: the ongoing work moves onto our automated AI system, and the monthly price drops significantly
You pay agency rates for the heavy lifting once, then a much lower monthly fee for the system that keeps it working.
What the first three months cover
- A baseline audit of your visibility in Google and in AI answers, and of how visitors move through your site
- Fixing the technical and structural issues that hold your pages back
- Building or improving the service pages buyers need to find
- Reworking page flow and calls to action so visitors enquire
- Tracking set up so you can see rankings, AI mentions and enquiries
The work is led by founder Mark Blake, who has 25 years of experience building, scaling and advising businesses at C-suite and MD level, so every change is judged on what it does for the business.
Run on our own platform
From month 4 the ongoing work runs on the Enquiry Engine, the SEO and AI search visibility platform we built and run ourselves. It runs the SEO and GEO for Up-Stride, including the service pages on this site.
- Rank tracking in Google and tracking of mentions in AI answers
- Keyword research focused on what buyers search for
- Service pages and posts planned and written from your verified facts
- Compliance checks before anything goes live, for regulated sectors
Related services
FAQs
Frequently asked questions
What is GEO?
GEO (generative engine optimisation) means making your business easy for AI assistants such as ChatGPT, Perplexity and Google's AI Overviews to understand, recommend and cite, through clear facts, structured data and pages that answer the questions buyers ask.
How is Up-Stride different from a traditional SEO agency?
We judge our work on enquiries, not traffic or rankings alone. We bring the right commercial traffic to your site, then improve your page flow and calls to action so visitors actually get in touch.
Why does the price drop after three months?
The first three months are spent fixing structural issues, web pages, site flow and calls to action at a standard SEO agency rate. From month 4 the ongoing work runs on our automated AI system, so the monthly price drops significantly.
Is the first consultation free?
Yes. The first consultation and proposal are free, with no obligation.
Which areas do you cover?
Up-Stride is based in Birmingham and works with businesses in Birmingham, Solihull, Sutton Coldfield, Wolverhampton, Coventry, the wider West Midlands and across the UK.
Book a free consultation to see which searches could bring you enquiries, and what is stopping visitors getting in touch today.
How we work with you
From first chat to proven results.
- 1Step 1
Free consultation
A relaxed chat about how you work, and where time and money are being lost.
- We learn how your business runs
- We find where time and money leak
- AI insights for your business
- An AI roadmap
- A proposal to work from
- 2Step 2
Map and plan
We map your processes, tools and data, then agree a clear plan with you.
- We map how work really flows
- We review your tools and spend
- The highest-return moves first
- A phased plan in plain English
- Targets agreed before we build
- 3Step 3
Build and prove
One small, affordable project first, measured in numbers. Then we scale what works.
- One focused, affordable first project
- Shipped in weeks, not quarters
- Measured in hours and pounds saved
- Your team trained to run it
- Then we scale what works
What clients say
Trusted by growing UK businesses.
“When I read the emails, it was like I had written them myself, only 10 times better and personalised to everyone.”
Free consultation
Discover your AI potential.Book a free consultation.
A free session to map where AI can take your business, and the plan to get there.
You leave with:
A taste of how we work: meet us, see how we approach your business, and leave with something to consider.
- A chance to meet Mark and Tom
- AI insights for your business
- A phased AI roadmap
- A short written report to take away
- A strategic business proposal
- Your AI questions answered
- Pick it up again whenever you're ready
No obligation. The only cost is your time.
Mark Blake · Strategy and systems
Thomas McElroy · Creative and AI